There are different types of website analytics. Each of these focuses on different aspects of a website’s performance and functionality. Here are some common website checks.
Technical SEO Audit
This statistic examines the technical aspects of a website that affect its search engine ranking. It checks things like site speed, mobile-friendliness, crawlability, site structure, URL structure, and server errors. Technical SEO analysis is used to optimize technology to improve search engine visibility and the user experience.
Content Audit
This audit evaluates the accuracy, relevance, and effectiveness of website content. It checks content freshness, keyword optimization, content duplicates, broken links, and content structure. A content audit is mandatory to improve the quality of website content and the user experience.
User Experience (UX) Audit
This audit focuses on the design, layout, and usability of the website. It looks at navigation, user experience, call-to-action features, and usability. The goal of a user experience audit is to improve website usability, increase users, and drive conversions.
Mobile-Friendly Audit
This statistic specifically examines website usage and usability on mobile devices. Examines custom design, mobile page navigation, touch-friendly features, and mobile-specific topics. The objective of a mobile-friendly audit is to ensure that the website is optimized for mobile users, as mobile traffic is becoming increasingly important.
Security Audit
This audit analyzes website security systems and vulnerabilities. Checks security settings, SSL certificates, firewall settings, and potential threats. The main focus of a security audit is to identify and address security vulnerabilities. Protect user data and website reputation.
SEO Audit
This audit examines the SEO strategy and performance of the website. This audit covers SEO elements (meta tags, keywords, content optimization), off-the-pack SEO (backlinks, domain rights), and competitive analysis. The goal is to optimize the website for search engines, increase organic traffic, and improve search rankings.
Conversion Rate Optimization (CRO) Audit
This statistic analyzes the website’s ability to convert visitors into customers or leads. Look at call-to-action buttons, forms, landing pages, and user flows through the conversion funnel. The main focus of the CRO audit is to increase website conversion rates and maximize ROI.
Accessibility Audit
This audit looks at how accessible the website is for people with disabilities. Tests things like alt text for images, keyboard navigation, contrast ratio, and screen reader compatibility. The purpose is to ensure that the website is inclusive and meets accessibility standards.
Competitive Audit
This statistic compares the website to its competitors in terms of performance, content, and SEO. Analyzes competitor strategies, keywords, content types, and backlink profiles. The goal of a competitive audit is to identify opportunities to outperform competitors and gain a competitive advantage.
Compliance Audit
This audit ensures that the website is in compliance with the laws and regulations that apply to its services and location. Examines areas such as GDPR compliance, copyright issues and industry-specific regulations. It focuses on minimizing legal risks and maintaining ethical practices.
These types of web analytics serve different purposes. Organizations may choose to conduct one or more of them based on their specific goals and priorities for website development.